Well, I didn’t really plan it this way. When I started building my online brand, I only wanted to create applications and games for iOS devices.
At that time, I thought it would be great to have a brand that will contain Apps in its name and since I am from Czech Republic (also sometimes called Bohemia), it wasn’t too hard to merge these two together and create Bohemiapps as the combination of Bohemia and Apps. I was really happy with this name and I created my own graphics and background music for this brand. I also immediately registered the domain bohemiapps.com and created the Facebook page and Twitter account for Bohemiapps.
But later I discovered Udemy and moved from creating the games to teaching how to create the games! I’ve stucked with Bohemiapps, even though Udemy is focused on the instructor profile. Next move happened when I discovered yet another teaching platform, Skillshare. It’s also more about a personal profile of the teacher than about their business brands. Actually Skillshare won’t allow you to use your business brand.
I realized I wanted to broaden my focus and move from teaching how to create games to teaching how to make money online.
But now, it’s quite confusing for people getting in touch with me via Udemy or Skillshare, because they might not be aware of the fact, that Bohemiapps and Smart Profit School are my projects and I stand behind them.
That’s why I’ve finally decided to put into use my personal domain I own for many years and up till now, I’ve used it only for my personal e-mail address.
I believe I have finally discovered the right content for this domain. It will serve two purposes. It will work as a central hub for all my activities and it will be my personal website for a virtual mentorship.
I will keep Bohemiapps for all the things related to programming and Smart Profit School for all the things related to online entrepreneurship.
I hope this article makes it all easier to understand, but I can’t wait for your opinion on this! Is this a good approach? Should I focus on one brand and one domain? Which one should it be?